Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.
McCann Tbilisi team worked on the entire branding strategy of the product. The name MTIS originally means “Of Mountain” in Georgian language. Water that comes from mountains is considered to be healthier. Therefore, the communicational message of the campaign “Fill yourself with the power of Georgian mountains” fully represents the idea of the product that proposes closeness to the nature and the magical power of water.
For the launch, we made a video for different communication channels. We chose the video scenario to feature a drop of water born within the breathtaking landscapes of Georgian mountains. The drop that travels and gains power, becomes bigger and stronger and finally brings joy and positive energy to our lives.