Hemorrhoids are a disease that causes many awkward problems. While Detralex is a medicine that solves these problems.
The most clumsy of these problems is that a person with hemorrhoids can not sit down. Because this simple action causes great pain. Based on this insight we decided to show how uncomfortable is the world of a person, who can not sit.
Since hemorrhoids are a painful issue for people, we decided that no more pain was needed anymore and a humorous approach to the issue was better. We tried to show this problem in a funny way to the audience, that’s why our protagonist stands wherever he needs to sit and creates weird situations by falling out of all these contexts.
The message of the campaign – do not stand in an awkward situation, comes from the Georgian idiom, which means exactly what we wanted to say in this video.