Not On My Watch
Georgia is successfully coping with the global pandemic. This success is due to the people on the front line fighting against the virus. The joint, effective action of doctors, defense forces, the media and the patrol has prevented the epidemic. With the campaign NOT ON MY WATCH McCann Tbilisi thanks the professionals and shows us the reality through their own eyes. Under the supervision of the New Age heroes, everyone is protected and no human life is in danger. The campaign shows the reality through the eyes of doctors, police, defense forces and journalists, and its uniqueness lies in the fact that on each poster, real people tell us their personal attitudes.