Our team involved famous Georgian dancers and influencers in the campaign and it went on social media as a dance challenge between them. We recorded videos of the influencers breaking into dance on the TVC music in order to strengthen “Coke Energy = Positive Energy” connection. The music and dance moves were specially created for the product. We used a hashtag #განეწყვეენერგიისთვის (meaning “get ready for the energy”) to grab all these videos together on social networks.

The result of this influencer campaign is that Coca-Cola energy had no trouble in becoming a competitive player on the market and most of the society now recognize the product when they hear the music.