That is why McCann Tbilisi found that powerful message that is so familiar to every Georgian consumer – the power of water. We built both communication and video on this well-known phrase. Since the Bakhmaro brand is premium and stands out from its competitors, the style and atmosphere of the video is quite original and unique – it does not look like another common advertisement for a water brand. Colors, music, editing technique – all this is very spectacular, made with taste. The video is intended not only for Georgian consumers, but also for an international audience.