Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that’s how our extraordinary commercial was born.
The main symbol of Aversi – the white dove – is used in its logo, and also this is the name of the brand’s loyalty card. With its loyalty card communication, the company wanted to creatively show an easiest shortcut to the pharmacy. For this, we specially created a new, family format board game and used it in the video. Visually fabolous board game, that is designed with different medical signs and is played with joy by the whole family, is an allegory of loyalty and kind of a magical path to Aversi.