AVE has a variety of detergent products on Georgian market.

As AVE’s products are a part of everyday life, the brand is focused on family values and wanted to get closer to its audience.

That’s why, in July 2019, McCANN team helped the brand with an image campaign. We prepared a video about a story of a family living in a traditional Tbilisian neighborhood, which emphasized that through every stage of life, AVE would be a loyal brand to a family.

This video was unique as it was the first time the brand has created a campaign video specifically for the local market, instead of adapting a global one.